Los Angeles-based Agrovision has partnered with Berries Paradise to establish a berry marketing partnership. This joint venture creates year-round, vertically integrated selections of blueberries, raspberries and blackberries with the mission to provide customers the best experience.
The company provides retail customers with a one-stop shop of berries. The combined planted acreage is 10,000 acres, yielding 120 million pounds across all three berries from Peru and Mexico.
Steve Magami, chairman of Agrovision, commented: “We are delighted to announce this new venture with Berries Paradise – people I’ve known and admired for years. Agrovision has spent the last few years building the Fruitist blueberry brand through our direct-to-retail, fully integrated sales and service platform in North America. This new partnership takes that initiative to the next level, forging continuity and availability in our premium varieties and a full three berry proposition in one new sales platform.”
The partners produce berries from varieties utilizing sustainable farming practices, precision agricultural techniques and resource management. The complete supply chain control maximizes speed to market and ensures freshness across all berries differentiating and elevating the customer’s berry category performance.
“The companies have complementary production windows and a shared dedication to growing and delivering exceptional fresh berries,” said Francisco Ortiz, Berries Paradise chairman. “Together, we will be positioned to better serve the farms, the industry, the customers, and consumers, with the commitment of delivering our best in every berry we offer.”
Agrovision is a vertically integrated producer and supplier of superfruits and vegetables. The company operates farming, supply chain and marketing activities in the three consumer markets: Asia, North America and Europe.
Agrovision is a mission-driven business, seeking to transform lives while promoting sustainability. The company has also been recognized for its commitment to the environment, receiving a distinction for the conservation and sustainable use of natural resources and biodiversity.
For more information, visit agrovisioncorp.com.