Springdale, Arkansas-based Tyson pork ribs are available in 800 Walmart stores across the country for Fourth of July celebrations.
To spread the word, pitmaster and Tyson ambassador Sterling “Big Poppa” Ball appeared on a local morning show, Good Day NWA, to offer viewers tips and tricks for preparing ribs. During the segment, Ball educated viewers on how to choose ribs in the store, how to set up for success and tricks to customize barbecue sauce.
According to a 2020 survey from Statista, the Fourth of July is the most popular U.S. holiday for grilling, with more than two-thirds of grill owners planning to throw a barbecue party that day. Further, Nielsen Media Data indicated that last year’s demand for barbecue-related cuts of meat was up – retail sales of cuts including ribs jumped 26 percent from year-over-year levels, compared to the overall fresh meats category, which rose 11 percent.
“Convenience is key for consumers, even those with a cost-conscious mindset this summer,” said Kent Harrison, VP of marketing and premium programs at Tyson Foods. “Tender, juicy Tyson ribs from Walmart are a sure crowd pleaser for novice and experienced grillers alike. We’re thrilled to partner with Walmart to help shoppers grill up a summer celebration with a consistent product they can trust.”
Three varieties of Tyson pork ribs are available: baby back, spare ribs and St. Louis style ribs. For more tips from Sterling “Big Poppa” Ball, click here to watch the segment or visit bigpoppasmokers.com.
Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells and State Fair.
For more information, visit tysonfoods.com.