Phoenix, Arizona-based Sprouts Farmers Market has announced its investment in women’s athletics through partnerships with the Big 12 and Pac-12 Conferences, along with supporting 50 individual “name, image and likeness” deals with female athletes from multiple schools from both conferences.
Sprouts is the first grocery retailer to make this commitment and is doing so alongside softball icon, Jennie Finch.
“Sprouts is the place where goodness grows, offering delicious foods that nourish both families and athletes,” said Jack Sinclair, CEO of Sprouts. “Through the partnerships with the Pac-12 and Big 12 Conferences and their member universities, and alongside Jennie Finch, we pledge to continue to empower and educate women’s health and performance, bringing fresh and nutritional food options to them on and off the field.”
The June 23 announcement coincides with the 50th anniversary of Title IX, which prohibits sex-based discrimination in schools and educational programs.
“When we think about the next 50 years of gender equality, Sprouts is committed to building on this momentum and remains invested in growing and changing the landscape of women’s sports for years to come,” said Timmi Zalatoris, SVP of human resources at Sprouts.
In addition to these new partnerships, the company is a partner of Los Angeles’ women’s professional soccer team, Angel City FC. Sprouts and ACFC support local causes that address and provide children’s nutrition education and fresh food access throughout LA.
For more information, see the announcement video on its social media.
Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness with a curated assortment of better-for-you products. The grocer continues to offer products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free.
The company has approximately 35,000 employees and operates more than 370 stores in 23 states nationwide.
To learn more about the company, visit about.sprouts.com.