Yuma, Arizona-based Natural Delights has launched Truffles, a take on chocolate covered fruit snacks. After a trial period with retail buyers and consumer media, the brand has launch a full-scale marketing campaign around the product, now available to order.
Where traditional chocolate covered fruit snacks list high fructose corn syrup as a key ingredient, Natural Delights Truffles utilizes a different ingredient – Medjool dates – to naturally sweeten and provide nutritional benefits to the snack item, while providing a caramel-like center.
The lineup consists of:
- Chocolate Cherry Medjool date pieces wrapped in milk chocolate and cherry.
- Chocolate Blueberry Medjool date pieces wrapped in dark chocolate and covered with blueberry white chocolate.
- Dark Chocolate Medjool date pieces wrapped in dark chocolate with added BC30 probiotics.
Each product flavor profile was chosen based on the brand’s chocolate partner’s selling data, which concluded that dark chocolate, blueberry and cherry are among the top three most preferred flavors in the chocolate category.
“As we continue to drive category growth for Medjool dates, product innovation with products like Truffles gives shoppers the opportunity to try dates in a new way when they might not have entertained otherwise,” said David Baxter, director of marketing at Natural Delights.
“We’re really looking forward to the response at key retailers during this launch period as we expect many people will be pleasantly surprised that they can purchase chocolate treats with wholesome ingredients and major health benefits.”
To support the new product launch, Truffles samples will be sent to the brand’s influencers including chefs, registered dietitians, bloggers, social media influencers and media to drive content development and third-party endorsement. Natural Delights is also educating shoppers about the benefits of Truffles as a better alternative to other chocolate candy via YouTube, Instagram and TikTok, digital advertising and on its website.
For more information, visit naturaldelights.com.
To watch the company’s informational video about the new product line, click here.