Fresh Value, a Birmingham, Alabama-based supermarket chain, will debut its newest store June 29 in Moody, Alabama, with a grand opening.
The festivities will begin with a ribbon-cutting in front of the freshly renovated, 21,000-square-foot store. The store is located at 1001 Crossroad Plaza Drive, formerly home to Fred’s. The first 100 customers in the store June 29 through July 1 will receive a free bag of groceries.
“Currently, we operate stores in Trussville as well as Pell City, so Moody is a natural fit for us,” said Gerry D’Alessandro, the owner of Fresh Value. “There is a lot of great things happening in Moody, and we are honored to have the opportunity to serve this community.”
The location will further the chain’s plans to expand its footprint in the Birmingham metro area. It will bring in around 75 new jobs to the Moody community. The grocery stores follow a cost plus model of operation.
“Fresh Value’s cost plus model is about as simple as it sounds. We set shelf pricing for every item in the store at our cost and add 10 percent to the total at checkout to cover our operating expenses. This concept will save you money weekly on thousands of grocery items,” said Terry Stanley, Fresh Value COO.
The Moody location’s primary focus will be on providing the community with an expanded meat department with in-house butchers and a produce department offering fresh local produce. Fresh Value offers a one-stop shop where consumers can find everything needed from the everyday essentials to specialty items from around the world.
“We are your local community connection for high quality foods, friendly service and low prices,” said D’Alessandro.
Fresh Value is locally owned and operated and operates 10 supermarkets in Alabama.
For more information, visit fresh-value.com.