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MGA Honors 16 Companies For Efforts To Fight Hunger

scholarships MGA awarded

The Minnesota Grocers Association has announced the Silver Plate Award winners of its 2021 Bag Hunger Campaign contest. The contest is part of a state-wide campaign coordinated annually by the MGA that engages consumers in the fight to bag hunger in their neighborhoods.

The 2021 Bag Hunger Campaign donated $16,500 to neighborhood hunger-relief partners all across the state. In this year alone, the organized efforts of the campaign and its participating companies collectively raised more than 1 million meals. Since 2008, participants in the MGA’s hunger campaign programs have provided more than 42 million meals to hungry families in Minnesota. 

MGA’s Bag Hunger Campaign brought together retail members, vendor partners and community hunger relief partners to fill plates of those in need across the state. Participating stores and vendor locations offered multiple opportunities for consumers to contribute to the campaign.

“The success of the Bag Hunger Campaign is driven by the exceptional efforts and generosity of our members, vendor partners, community food support agencies and most significantly, Minnesota’s grocery customers,” said Jamie Pfuhl, president of the MGA.

“The excitement and dedication demonstrated by all partners, participants and community members are inspiring. Grocers are essential to the communities they serve and are proud to play a role in this collective effort to end hunger in Minnesota. Congratulations to our Silver Plate and Campaign Champion winners for their wonderfully creative, engaging and effective efforts.”

The winners of the Silver Plate Awards created in-store displays that best depicted the campaign’s theme to Bag Hunger in their neighborhood and were required to use a combination of in-store advertising and vendor products. In addition to the award, each winning company will receive $1,000 to donate to the food charity of its choice on behalf of the MGA Bag Hunger Campaign.

The Best Creative Partnership Silver Plates were awarded to a vendor and retailer who teamed up to create a display with a central theme that educated consumers about the fight to end hunger. This year’s winning teams were:

  • Coborn’s, Sauk Rapids and Post Consumer Brands, Lakeville;
  • Country Market, North Branch and Kemps, St. Paul; and
  • Radermacher’s Fresh Market, Le Sueur and Old Dutch Foods Inc., Roseville.

The Best Overall Program Support Silver Plates were awarded to one vendor and one retailer that met the above requirements, as well as collaborated with other campaign participants. 

  • Retail winner – Knowlan’s Super Markets, Inc., Vadnais Heights; and
  • Vendor winner – Kemps, St. Paul.

The Best Marketing Campaign Silver Plate was awarded company-wide to Cub Foods, Stillwater. The Best Social Media Campaign Silver Plate was awarded to Teal’s Market, Cold Spring. The Best Community Hunger Support Partnership Silver Plate was awarded to Mackenthun’s Fine Foods, Waconia.

Participating companies were also given the chance to be awarded Campaign Champions. These companies will receive $500 to donate to the food charity of their choice on behalf of the Bag Hunger Campaign.

This year’s winning companies were: Aldi Inc., Faribault Almsted’s Fresh Market, Crystal Cub Lake Street, Minneapolis Chris’ Food Center, Sandstone Country Hearth/Pan-O-Gold Baking Company, St. Cloud.

MGA is the state trade association that represents the food industry of Minnesota. It has more than 300 retail, manufacturers and wholesale members supporting nearly 1,300 locations statewide. 

For more information, visit mngrocers.com.

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