After a career spanning more than 40 years, Duane Still will retire from his position July 1 as SVP and CFO, Coca-Cola Beverages Florida. With Still’s retirement, Coke Florida has named Paul Pheffer to replace him.
Still joined Coke Florida as CFO in May 2019 after retiring from CSM Bakery Solutions. Before joining CSM Bakery Solutions, Still spent more than 30 years with the Coca-Cola System, including multiple North America and international operating unit CFO roles, culminating with the CFO role of the North America Group, a $21 billion operating unit of The Coca-Cola Company.
Still began his career after graduating from the University of Georgia’s Terry College of Business, working with Deloitte where he became a Certified Public Accountant.
“Serving as the CFO of Coke Florida and as a member of the executive leadership team these past few years has truly been a highlight of my career,” Still said. “I’m honored and extremely proud to have played a role in Coke Florida’s story and its recent extraordinary success, and I’m thrilled with the team and capabilities that we’ve built to ensure that Coke Florida continues that success in the future.”
Troy Taylor, Coke Florida’s chairman and CEO, said, “While we are wishing Duane the best in his retirement, we thank him for the significant contributions he has made to our recent and future success while at Coke Florida. He has built a talented team here at Coke Florida and we will continue to benefit from his leadership with the team that is in place.”
Joining Coke Florida in 2017 as controller, Pheffer served as interim CFO in early 2019 during a period of transition. He joined Coke Florida from CNH Industrial, where he held positions of increasing responsibility culminating with his last position as controller for the North American parts and service business.
“Since starting my Coke Florida journey in 2017, I have been privileged to serve in a variety of roles that have allowed me to develop and grow,” Pheffer said. “Being able to learn from an industry veteran such as Duane has been invaluable. Duane was just honored as a Tampa Bay CFO Honoree of the Year – that is indicative of the caliber of experience and expertise that I have been able to learn from. I am honored to be named the next CFO of Coke Florida and to have the opportunity to lead the outstanding Coke Florida Finance team.”
With Pheffer moving to the CFO role, Coke Florida has named Diane Coppola as controller, effective July 1. “Diane is uniquely qualified to take on our controller role and was identified as a successor in 2021,” Still said.
Coppola joined the company in 2018 as senior manager, internal controls and was promoted to assistant controller in 2021. Prior to joining Coke Florida, she developed her financial career in various public accounting practices, including Clark, Schafer Hackett & Co., PWC and EY.
For more information, visit cocacolaflorida.com.
