Jazz has announced a new global partnership with Warner Bros. Consumer Products, supporting Warner Bros. Pictures’ animated adventure, “DC League of Super-Pets.”
Highlighting the partnership, Jazz will release co-branded apple packaging and point-of-sale displays with retail partners globally leading up to the film’s release internationally July 27 and in theaters July 29.
In addition, the partnership will drive shoppers to stores with Jazz apples on their shopping lists, thanks to additional amplification via social media and a digital ad campaign.
Consumers will also have the chance to win “DC League of Super-Pets”-branded drawstring bags and notebooks via online trivia games and quizzes accessed by QR code on packaging, an Instagram contest or by scanning their loyalty cards in select retail stores.
“We’re so excited to be teaming up with Warner Bros. Consumer Products and joining the ‘DC League of Super-Pets’ adventure. This is a great opportunity for our Jazz brand to connect with children and families across the globe and help build healthy habits that last a lifetime,” said Rebecca Chapman, T&G Global’s head of marketing.
“Our new partnership also showcases Jazz as the ideal, super refreshing snack fit for Super Heroes. We hope this promotion will excite children and their families and help grow their appetites for naturally healthy and delicious fruit.”
T&G Global will be rolling out the marketing activations from July onwards in international markets, including Germany, Belgium, Netherlands, USA, Canada and New Zealand.
Jazz is a registered trademark owned by the T&G group of companies. It was developed in New Zealand and patented in 2003. Today, Jazz are grown under license by selected growers in 10 locations across both hemispheres and sold in more than 45 countries.
For more information, visit jazzapple.com.