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Midwest Packaging News

Jet-Puffed Marshmallows Launch Glow-In-The-Dark Packaging

Jet-Puffed Kraft Heinz

Chicago-based Kraft Heinz and its brand, Jet-Puffed, is launching Camp S’mores packaging this summer.

The new packaging features a glow-in-the-dark bag that that the company hopes will create “for s’more exciting campfire fun for the whole family.”

“As we gear up for…summer and prime marshmallow roasting season, we wanted to give fans a way to enjoy their s’mores no matter if it’s day or night,” said Samantha Mills, associate director of brand communications at Kraft Heinz.

“The new glow-in-the-dark packaging makes it easy to find your bag of marshmallows when the sun sets around the glowing campfire, giving your tastebuds a delicious treat with every bite.”

For the launch of new Jet-Puffed Camp S’mores, the brand created a Star Registry-official constellation. Fans can discover S’morion in the night sky using a custom AR filter at smoregazing.com or by scanning the QR code on the back of the new Camp S’mores packaging.

Jet-Puffed is also encouraging all fans to #GoSmoregazing this summer – stargazing with a side of s’mores, for a chance to win a free S’moregazing kit. To enter for a chance to win a free S’moregazing kit, post a picture of your S’moregazing experience with #GoSmoregazing #Sweepstakes on Instagram.

The S’moregazing kit will include a telescope, glow-in-the-dark skewers, Jet-Puffed Camp S’mores, s’mores ingredients and glow-in-the dark stickers.

Jet-Puffed Camp S’mores are available at Walmart and other retailers for $2.99, while supplies last.

For more information, visit kraftheinzcompany.com.

Kraft Heinz recently partnered with BHE Renewables on a virtual power purchase agreement to invest in renewable energy for its U.S. operations. To read the full story presented by The Shelby Report, click here.

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