Fort Lauderdale, Florida-based Splash Beverage Group Inc., a portfolio company of leading beverage brands, will be distributing TapouT through Save A Lot grocery stores.
Save A Lot is a grocery store chain with more than 850 stores supplied by 13 distribution centers in 32 states. Most stores are independently-owned and -operated, and tend to be smaller with wider aisles, making it easy to find the items customers are seeking.
“This latest agreement is another significant milestone in our grocery market strategy,” said Robert Nistico, Splash Beverage Group’s chairman and CEO. “Save A Lot has a nationwide presence and generates more than $4 billion in sales. Save A Lot decided to add TapouT after tasting the product at an industry trade show, so we are very excited by their enthusiasm.
“We believe TapouT will see an immediate distribution boost from this Phase 1 deployment, and the agreement holds out the potential for an even greater impact in Phase 2 as we begin to penetrate all 850 Save A Lot stores across the country.”
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria and TapouT performance hydration and recovery drink.
Splash’s strategy is to develop early-stage brands in its portfolio, as well as acquire and accelerate brands that have high visibility or are innovators in their categories.
For more information visit SplashBeverageGroup.com.
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