Diageo and The Vita Coco Company have announced their collaboration to launch a line of canned cocktails crafted with a blend of Captain Morgan rum and Vita Coco coconut water.
“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” said Debra Crew, president, Diageo North America. “As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”
In the U.S., rum-based cocktails are growing at 269 percent, with piña coladas, daiquiris and mojitos leading as the most dynamic cocktail types and growing at a faster rate than the entire spirits-based ready-to-drink category.
“Consumers in tropical regions have been enjoying coconut water as a great-tasting, high quality mixer in their cocktails for generations,” said Mike Kirban, executive chairman and co-founder, The Vita Coco Company. “Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We’re so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan.”
Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings:
- Piña Colada – with the flavor of pineapple, coconut and dark rum notes;
- Strawberry Daiquiri – finished with the flavor of strawberries, lime and rum notes; and
- Lime Mojito – with the flavor of fresh muddled garden mint, lime and simple syrup.
Vita Coco Spiked with Captain Morgan cocktails will be 5 percent ABV and sold in 12oz cans for a suggested retail price of $14.99 per 4-pack.
The line is expected to hit shelves in early 2023 and will be available across the U.S. wherever spirits-based ready-to-drink beverages are sold. Diageo will produce, distribute and market Vita Coco Spiked with Captain Morgan products.
Diageo is a global leader in beverage alcohol with a collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
For more information about Diageo, visit diageo.com.
The Vita Coco Company Inc. was co-founded in 2004 by Michael Kirban and Ira Liran. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink, Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT.
For more information, visit vitacoco.com.