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Fareway, The Children’s Charity Partner For Round Up Campaign


Fareway Stores Inc. is partnering with Variety – the Children’s Charity to conduct the sixth annual Round Up at the register from July 4-23 at all 130 store locations. 


Customers will have the opportunity to round up to the next dollar or provide an additional donation on their grocery bill to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill or  living with special needs.  

Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, standers and mobile standers. Additionally, the funds raised through the Fareway Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.  

“We are thankful for this opportunity to once again partner with Fareway to help Iowa’s children,” said Sheri McMichael, executive director of Variety. “The round up is a great example of how  Fareway customers and employees continuously show how much they care for children in need.” 

Fareway Stores Inc. is a growing Midwest grocery company operating 130 stores in a six-state region. Fareway’s mission is to provide the highest quality products, while treating customers like family and valuing dedicated employees. Fareway is a family-owned business, recognized as a top 10 employer in Iowa and has more than 12,000 employees.

For more information, visit fareway.com.

Variety – the Children’s Charity is dedicated to improving the lives of children who are at risk, underprivileged, critically ill or living with special needs. Funding is provided to programs and initiatives that directly impact the well-being of children in our community.

For more information, visit varietyiowa.com

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Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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