Chicago-based PepsiCo and its brands, Rice-A-Roni and Pasta Roni, have launched a new Pasta Roni product, Heat & Eat.
The new product will debut in two flavors – Penne Alfredo and Rotini Marinara. This dish microwaves in 60 seconds and the company states that it “can complement any lunch or dinner or be enjoyed as a snack on its own.”
Pasta Roni’s first Heat & Eat pasta sides joins the broader Rice-A-Roni Heat & Eat line that comes in five delicious flavors – Chicken, Beef, Herb & Butter, Garlic and Olive Oil and Spicy Spanish.
“We know the most irreplaceable asset for families is time, which is why we keep innovating to help make meal prep less chaotic,” said Michelle McAlister, senior director of marketing for the meals portfolio at Quaker Foods North America.
“With its familiar and dependable flavors similar to the other Heat & Eat varieties, Pasta Roni Heat & Eat will help make meal prep a breeze for busy families in search of delicious and convenient dinner options with less hassle.”
This month, Pasta Roni Heat & Eat will be available at retailers nationwide starting at a suggested retail price of $2.39.
Rice-A-Roni Trolley Tour
As it hits shelves, Rice-A-Roni lovers in select cities can be among the first to taste the new Pasta Roni Heat & Eat side dishes during the Rice-A-Roni Trolley Tour. At upcoming tour stops, fans will have the opportunity to take a picture with the trolley, taste the new Rice-A-Roni Heat & Eat Chicken and Beef flavors, as well as the new Pasta Roni Heat & Eat in Penne Alfredo and Rotini Marinara flavors, while supplies last and possibly receive limited product coupons and branded items.
The multi-city tour kicked off in Chicago with a second stop in Philadelphia, and upcoming stops including Charlotte (July 8-10), Dallas (July 22-24), Phoenix (Aug. 5-7) and concluding in our hometown of San Francisco (Aug. 19-21).
For more information about the tour, visit cookwithricearoni.com.
