Austin, Texas-based Whole Foods Market announces a new ice cream sundae collaboration with New York Times bestselling children’s book author, Camila Alves McConaughey, in celebration of the retailer’s annual frozen treats sale.
McConaughey was tapped to develop an exclusive ice cream creation – her Taco Sundae – to be enjoyed at limited-time ice cream pop-ups on National Ice Cream Day at three Whole Foods Market stores.
The first 500 customers at each of the three stores on July 17 will have the opportunity to experience complimentary servings of McConaughey’s ice cream creation for themselves.
Participating Whole Foods Market stores include:
- 3401 W Olive Ave., Burbank, California 91505
- 214 3rd St, Brooklyn, New York 11215
- 525 N Lamar Blvd., Austin, Texas 78703
McConaughey’s Taco Sundae features 365 by Whole Foods Market Salted Caramel Ice Cream, crumbled Siete Foods Gluten Free Grain Free Taco Shells and Rip Van Dutch Caramel and Vanilla Wafels, topped with 365 by Whole Foods Market Organic Salted Caramel Sauce.
“When it comes to ice cream, it’s all about the childhood inspiration for me. In Brazil, we love salty sweet combinations like salted caramel and dulce de leche, and the taco shells add the perfect crunch. Not only is this Taco Sundae delicious and kid-friendly, it’s made from ingredients that live up to Whole Foods Market’s high Quality Standards – perfect for celebrating National Ice Cream Day,” McConaughey said.
Joining McConaughey with their own elevated ice cream sundae creations are recipe developers Molly Baz, Joanne Molinaro and Shanika Graham-White, as well as members of the Whole Foods Market Culinary Team and Whole Foods Market social media fans.
Through July 19, the grocer’s ice cream and frozen novelties are 25 percent off, with Prime members receiving an additional 10 percent off. The sale extends across frozen treats from 365 by Whole Foods Market brand, fan-favorite brands like Jeni’s and Coolhaus, dessert offerings from GoodPop and Yasso, as well as treats from neighborhood creameries across the country.
All food must meet the company’s rigorous Quality Standards for Food Ingredients, which prohibit hydrogenated fats, high-fructose corn syrup and more than 230 flavors, colors, sweeteners and other ingredients.
For more details on the annual ice cream sale, visit wholefoodsmarket.com.