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Rumachik To Retire From NFRA, Greyshock Named Successor

Rumachik NFRA
Jeff Rumachik

The National Frozen & Refrigerated Foods Association has announced the retirement of Jeff Rumachik, president and CEO, effective Dec. 31, 2023. Tricia Greyshock has been promoted to EVP and COO and will take over as president and CEO in January 2024.

“It’s with great anticipation that I announce my upcoming retirement and work toward a smooth leadership transition for NFRA,” Rumachik said. “Tricia’s experience in the association environment and developing industry relationships will be a real asset to our organization as she takes on this new role.”

Rumachik has served in his current role since 2021. He started at NFRA as SVP in 2009, becoming EVP and COO in 2011. Under his leadership, NFRA has increased its consumer outreach efforts and expanded membership.

Rumachik’s background includes more than 47 years of experience in the food industry. Prior to joining NFRA, he was VP, wholesaler and member services for the Food Industry Association in Chicago. At FMI, he was responsible for providing the overall strategic direction for the wholesaler member segment and managing the staff and resources of the member services function.

Rumachik’s career path has taken him through all levels of retail food store management. He also worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats.

Greyshock served as NFRA’s VP of meetings and industry relations since 2019. Her responsibilities as EVP and COO will include managing the association’s membership, meetings and marketing functions, contributing to operational policies and objectives to ensure the long-term success of the organization and acting as liaison with the association’s board and committees.

Prior to joining NFRA in 2019, Greyshock held roles including events and special projects director for LNP Media Group and VP of association services for Pennsylvania NewsMedia Association. Her responsibilities included the planning and execution of various events and overseeing membership services and communications efforts.

Greyshock graduated summa cum laude from Lycoming College with a bachelor’s degree in international business and Spanish and a minor in economics.

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pennsylvania, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, as well as a children’s educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

For more information, visit nfraweb.org.

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