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Kroger Introduces Boost Loyalty Membership For Customers

Boost Kroger

Cincinnati-based The Kroger Co. has announced the national launch of Boost by Kroger, which represents the latest expansion of its loyalty program.

The annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on Our Brands products. Kroger estimates the membership can save customers more $1,000 per year on fuel and grocery delivery.

“As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as delivery,” said Yael Cosset, SVP and chief information officer for Kroger.

“We are committed to consistently delivering a best-in-class seamless experience with zero compromise – the fresh and quality products our customers want, how they want it and when they want it. We recognize this is especially important as our customers are facing an inflationary environment and rising fuel prices.”

Offering two annual membership levels at $59 or $99, the service provides free next-day delivery or free delivery in two hours. Boost members also receive double fuel points for every dollar spent, as well as exclusive savings on Our Brands, including Murray’s Cheese, Vitacost, Home Chef, Simple Truth and Private Selection.

“Boost contributes to our rapidly expanding seamless ecosystem, bringing value and convenience to many more families across America as we roll-out new delivery fulfillment centers,” said Bill Bennett, Kroger VP and head of e-commerce.

“Through Boost, Kroger is uniquely positioned to be ‘Fresh for Everyone,’ making grocery delivery accessible to more customers through the industry’s most affordable grocery delivery membership program. Combine this with our industry-leading fuel points program, we are confident we have built a differentiated membership program that our customers will love.”

During the last several months, the grocer piloted Boost in four divisions, resulting in a growing number of new members and a significant increase in delivery sales compared to non-Boost divisions.

Eligible customers can enroll in the program at kroger.com/boost.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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