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New Wave Foods Names Co-Founder Wolf As CEO

Michelle Wolf

Nyack, New York-based New Wave Foods has appointed co-founder Michelle Wolf as CEO. Wolf’s passion for food sustainability was her key motivator in co-founding the brand. She continues to drive the company’s mission to produce products that will reduce the impact on the world’s overtaxed oceans.

In the short time she’s been in her role, Wolf has had a string of successes, including the launch of a smaller sized unbreaded plant-based shrimp for broader menu application, a pre-breaded plant-based shrimp as a labor-saving solution, plus enhancements to the core New Wave Shrimp product, including a reformulation to use exclusively natural and Halal ingredients.

With a focus on continuous innovation, Wolf is championing product and production improvements that will allow New Wave Foods to match the needs of chefs and the preferences of consumers.

Wolf is an active thought leader in the food industry, sharing insights on consumer demand for plant-based innovation and sustainable menu options. She has been a featured panelist at the IFMA President’s Conference, IFMA Chain Operator Exchange events and the Food Innovation and Investment Summit.

“When I co-founded New Wave Foods, I wanted to create a popular plant-based shrimp that would meet the rising consumer interest in sustainable food and the evolving needs of foodservice operators,” Wolf said. “I’m excited to continue in this role and build our portfolio to include more options.”

Ninety percent of consumers report that they are concerned about seafood sustainability. With shrimp being the No. 1 most consumed seafood in the U.S., plant-based New Wave Shrimp is positioned to provide a sustainable seafood alternative for consumers.

Made from sustainably sourced mung bean and seaweed extract, New Wave Shrimp combines the taste, texture and bite of ocean shrimp with a longer shelf-life, quicker mess-free prep time and is an allergen-free addition to the kitchen.

“Michelle has been a tireless advocate for consumers to add more sustainable plant-based seafood items to their current diet,” said Liza Landsman, general partner at New Enterprise Associates and board member at New Wave Foods.

“Through her vision and dedication to sustainability, Michelle has developed a great-tasting product. We are excited to see how the company will grow under her leadership.”

Wolf has a master’s degree in biomedical engineering from Carnegie Mellon University. She was recognized on Forbes’ 2021 Food & Drink 30 Under 30.

For more information, visit newwavefoods.com

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