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Natural Delights Medjools Receive ‘Healthy Snack Award’

Natural Delights

Yuma, Arizona-based Natural Delights has announced that its Sweet and Salty Almond Mini Medjools were named “Best Dates” in the 2022 “Good Housekeeping Healthy Snack Awards.”

This is the brand’s second media award for Mini Medjools, which launched last fall and has continued to gain popularity with shoppers.

The Good Housekeeping Nutrition Lab results called Natural Delights Sweet and Salty Almond Mini Medjools “a wholesome snack option that stood out to our judges for its fiber and potassium.” The lab added that “the naturally sweet option was a hit with testers of all ages, who described it as ‘flavorsome and totally innovative.’”

The Good Housekeeping team’s process for choosing winning snack items consisted of dietitians and culinary professionals in the Good Housekeeping Institute Nutrition Lab analyzing nutrition facts, ingredient lists and flavor profiles of hundreds of snacks.

“Mini Medjools impressed us with their high quality ingredients and delicious flavor profiles,” said Stefani Sassos, deputy director of the Good Housekeeping Nutrition Lab. “The premium quality of the dates are what really stood out to our judges, making for a light and satisfying snack at any time of day.”

Nearly 2,000 taste testers helped evaluate more than 5,300 samples to choose the winners, which had to meet the following criteria:

  • Made with real ingredients;
  • Prioritize fiber-filled and protein-rich sources;
  • Free from trans fat and partially hydrogenated oils;
  • 300 calories or less per serving;
  • 10 grams of added sugar or less per serving; and
  • 300 milligrams sodium or less per serving.

“It’s extremely encouraging to receive another award for Mini Medjools, which we anticipated would be positively received by shoppers and nutrition experts alike,” said David Baxter, director of marketing for Natural Delights. “This recognition of quality, flavor, and health benefits fuels our continued effort to innovate using Medjool dates as a key ingredient for wholesome snacking.”

To take advantage of the growing popularity surrounding Mini Medjools, the brand recommends that retailers showcase Mini Medjools in a display bin in the produce section or on an endcap with other healthy snacks.

For more information about Natural Delights, visit naturaldelights.com.

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