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Westfalia Fruit Ensures Demand For National Avocado Day


Oxnard, California-based Westfalia Fruit has announced that the company is ensuring a large supply of avocados to the U.S. market throughout the summer months and for National Avocado Day on July 31.

Aside from national consumer holidays, avocado consumption has grown over the past two decades. Westfalia has kept up with growth in consumer demand through its avocado innovations, vertically integrated supply chain and national distribution network.

“We have a direct influence on quality and supply chain,” said Raina Nelson, president and CEO Westfalia Fruit USA. “We not only grow our own fruit, but also source, ripen, pack, process and market quality avocados year-round – all in a sustainable manner. We are experts at ripening avocados and retailers and consumers alike will surely benefit from the Westfalia difference for delivering excellent product.”

Westfalia grows and operates a multi-national footprint and determines the best routes to ensure year-round supply. Through September, Westfalia offers avocados from Mexico, California, Peru and Colombia.

“There’s a reason we’re at the forefront of the global avocado market,” Nelson said. “Our team of expert scientists and researchers at Westfalia Technical Services is constantly working to enhance the future of avocados, from seed to plate. The in-house dedicated team of scientists and technicians focuses on varietal development, innovation and environmental matters.”

Established more than 70 years ago, Westfalia Fruit Group is a global, vertically integrated company and market leader in growing, ripening, processing, shipping and distributing the company’s products. The company is committed to sustainability by developing a thorough strategy, which prioritizes the environment, local economies and people.

Westfalia Fruit Group produces food while ensuring the sustainable and responsible management of its bio-resources, communities and environment in which it operates.

For more information, visit westfaliafruit.com.

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