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Joolies Expands Product Line With Dark Chocolate Date Nibbles


Joolies, Los Angeles-based grower of organic medjool dates, has introduced new product line of diced organic medjool dates: Dark Chocolate Date Nibbles.

The dates come in three varieties including Blood Orange Dark Chocolate, Sea Salt Dark Chocolate and Matcha Dark Chocolate and are offered in two different retail sizes: two ounce pillow pouch and a four ounce resealable stand-up pouch. The date nibbles are also certified USDA organic, non-GMO, vegan and kosher.

According to the company, Jooliettes do not use a confectioner’s glaze or shellac, a common coating on candy, because it is derived from insect secretions and is not vegan. Jooliettes are made with sustainable material consisting of up 21-28 percent post-consumer recycled material.

David Kohl, co-founder, has farmed organic medjool dates for nearly two decades in the Coachella Valley. Each date is hand-picked and packaged at its peak ripeness and never dried or rehydrated. No harmful pesticides, herbicides or fungicides are used during the growing process. Over the last three years, Joolies has grown its portfolio of medjool date products, including whole dates, pit free dates and date syrups, into 4,000 retail locations across the U.S. and international markets.

“Our goal is to create products that we love and crave with the idea that our consumers will love them too; and who doesn’t love the idea of a date nibble coated in dark chocolate,” said Mark Masten, CEO. “We’ve sampled the product at several tradeshows over the last few months and have been loved by both consumers and trade members alike. The Blood Orange seems to be a fan favorite so far.” 

Jooliettes two ounce bags are available at Albertsons Southern California division stores, including Vons and Pavillions. Jooliettes four ounce bags will be available nationwide in September through Thrive Market.

For more information, visit joolies.com.

For more produce news from The Shelby Report, click here.

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