Bentonville, Arkansas-based Stonehenge Technology Labs, creator of the Stopwatch unified commerce software, announced availability of a live Stopwatch demo with Meagan Bowman, founder and CEO. It also shared a new advertisement video, which gives a first look at how Stopwatch is moving CPG companies into the age of omni-commerce.
The live demonstration illustrates how the platform has been affecting the CPG industry with real-time decision-making. It illustrates how a single platform is able to match product performance across the online retail universe.
“Despite the availability of large, complex, and very expensive platforms, companies still struggle to synergize real time sales and ship data beyond a single online selling platform,” said Meagan Bowman, founder and CEO of Stonehenge Technology Labs.
“And even if they can do so, doing it in a way that is both easily visualized and delivered in real time using platform-agnostic decision science has been impossible. Delivering that capability has been the mission of Stonehenge Technology Labs. Today, we can deliver that capability, and we are pleased to make a live demo available to illustrate just how simple this level of total visibility can be.”
In the live demo, visitors will be able to see the STOPWATCH platform, as it runs in real time, and how it addresses what customers are buying online. “CPG companies have lost sight of what’s happening,” Bowman said.
“Consumers make decisions today in so many different ways, in more online sites than ever before, and based on so many distinct factors that change over time. How exactly can you understand that consumer journey? Traditional tools won’t do it for you. We can show you what will.”
Stonehenge’s demo has been paired with a new campaign featuring video advertisements running in five separate locations in the Northwest Arkansas National airport. The airport ads are designed to capture the attention of visitors to what has become the retail and CPG capital of the world in northwest Arkansas.
Visitors may also visit Stonehenge’s new YouTube channel to get an at-a-glance look at just how Stopwatch is changing the industry, how it works, and how OmniCommerce can drive decisions in real time.
Stonehenge Technology Labs, the Stopwatch platform, and Bowman have drawn attention as the industry has become familiar with the platform. Most recently, Bowman was named “Innovator of the Year” in emerging tech trends by the Northwest Arkansas Tech Summit.