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Charlotte FC, Campbell Snacks Announce Multi-Year Partnership

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Charlotte FC and Charlotte, North Carolina-based Campbell Snacks, the snacking division of the Campbell Soup Company, have announced a multi-year partnership.

The partnership will include branded snack options at stadium concession stands, in-stadium advertising and with fan experiences at Harris Teeter and other stores around the Carolinas.

Fans will get to see the full experience with digital ads displayed during every Charlotte FC home match. Stadium concessions will also feature Campbell Snacks cookie, cracker, chips and bakery brands, such as Lance crackers, Goldfish crackers, Snyder’s of Hanover pretzels and Cape Cod potato chips.

“We’re very excited to welcome Campbell Snacks as an official partner for Charlotte FC during our inaugural season,” said Joe LaBue, Charlotte FC president. “We look forward to working together with Campbell Snacks to elevate experiences for fans while advancing our commitment to combat food insecurity throughout the Carolinas.”

The matchday experience extends to local grocery stores with specially branded in-store displays featuring Charlotte FC and Campbell Snacks.

Campbell Snacks and Charlotte FC will also work together to improve food access for children and families in the Charlotte-Mecklenburg School District in collaboration with Second Harvest Food Bank of Metrolina. The partners will host a backpack program in August to support more than 1,300 students and families in need from school district.

“Charlotte is a place where people and businesses can thrive. Through our work with Charlotte FC, we will advance community-based initiatives that combat food insecurity while connecting fans and bringing them new and exciting in-game experiences,” said Stephen Chriss, VP, commerce and omni shopper marketing for Campbell Snacks. “We have a long tradition of working to improve food access and nutrition programs in the communities we serve.”

For more information, visit campbellsoupcompany.com.

For more snack news from The Shelby Report, click here.

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