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SpartanNash Hosts Expo For Independent Grocery Customers

SpartanNash

SpartanNash hosted more than 1,500 food and grocery suppliers and independent retail customers July 25-28 for the 2022 Fall Expo at the DeVos Place Convention Center in Grand Rapids, Michigan.

The “Delivering Seasonal Values” themed event created a platform for independent grocery customers, CPG-brand representatives and SpartanNash leaders to share upcoming trends; discuss critical industry topics including inflation; and work collaboratively to find solutions to mitigate rising food prices and help pass cost savings on to shoppers at retailers.

The event was the first customer interaction of this scale since the onset of the COVID-19 pandemic. Attendees participated in several educational sessions, including supercharging marketing efforts, specialty and variety merchandising, shopper expectations, promotional planning, prevention of severe incidents in the workplace and crisis response.

Customers were also connected with hundreds of deals and promotions at expo booths and auctions, discovering new products offered by both national CPG brands, specialty suppliers and SpartanNash’s refreshed OwnBrands, which provide shoppers with great value on their favorite items at lower price points.

Prior to the expo starting, independent retail customers were able to attend a model store event at local SpartanNash-owned Family Fare and D&W Fresh Market stores, allowing them to experience cutting-edge merchandising and marketing efforts to take back to their stores.

“The SpartanNash Expo was extremely energizing this year, with a heightened focus on delivering the ingredients for a better life, made possible through our unique industry insights and solutions, as well as through the continued benefits from our supply chain transformation initiative,” said Bennett Morgan, SpartanNash SVP and chief merchandising officer.

“In the midst of the highest inflationary environment we have seen in the past 50 years, the partnerships and collaboration with our CPG-brand partners, national accounts and 2,100-plus independent grocers have been instrumental in combatting higher costs to provide the millions of households we serve with best value on food and everyday household essential items. We are proud to be the distribution partner of choice for our customers, and we are committed to finding even more food solutions to drive superior results.”

Independent grocers value the relationship SpartanNash offers and found the in-person event to be equally beneficial.

“With all the challenges that come along with being an independent retailer, it’s nice to know that we can rely on SpartanNash as our trusted food distribution partner,” said Jason Nilssen, owner of Nilssen’s, a long-standing SpartanNash customer operating grocery stores in the Wisconsin and Minnesota markets.

“Being able to count on value-added insights and Expo-related savings, particularly amid inflation, labor shortages and ongoing supply chain issues is critical to our business operation.”

For more information, visit spartannash.com.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
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