Home » Greater Goods Joins Snack Market With Cookies, Crackers, Biscotti
Midwest Snacks

Greater Goods Joins Snack Market With Cookies, Crackers, Biscotti

Greater Goods

Ann Arbor, Michigan-based Greater Goods Snacking Co. has announced its entrance into the U.S. market.

Known and produced as She Made Foods in India, the company was created when founder, Sujatha Duvvuri, struggled to find clean label foods to feed her family.

Greater Goods will be launching with three product lines – crackers, cookies and biscotti – all with the company’s almond flour-based, grain-free and vegan ingredients. Upon launch, Greater Goods will be the only U.S. brand that offers certified organic almond-flour based products and will offer the first commercially available grain-free biscotti.

The cracker varieties launching include Tangy Tomato & Basil, Caramelized Onion and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice flavors. Greater Goods’ crackers and cookies will retail at $4.99, varying by location.

The brand will also be launching biscotti in the following flavors: Orange Cranberry, Dark Chocolate Sea Salt and Double Dark Chocolate Pistachio and will retail for $5.49.

All Greater Goods products are organic, grain-free, paleo-friendly, gluten-free, plant-based, vegan and free from several top allergens.

“Upon graduating from the University of Michigan, I was pregnant and shopping the grocery store aisles of Ann Arbor when I realized there were no clean label, nutritious products available to feed my son,” Duvvuri said.

“I started making my own snacks and once I moved back to India, I went into business to provide products that moms can trust. Launching our products in the U.S. as Greater Goods has always been our goal because, after all, the idea for our entire brand was formed in Ann Arbor.”

Greater Goods is committed to ensuring that 72 percent of its workforce are women in India, a country where the female labor participation rate is only 19 percent.

“We are thrilled to share our delicious, nourishing snacks with the U.S. market and hope that with every purchase, consumers will know they, too, are contributing to the greater good,” said Anirudh Duvvuri, chief operating officer.

 “Investing in our workforce is the differentiator between merely selling a product and standing for something greater.”

Greater Goods snacks are available at eatgreatergoods.com.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

Learn More From Vericast

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap