Home » B&G Foods Launches Snickers Seasoning Blend
Center Store Northeast Snacks

B&G Foods Launches Snickers Seasoning Blend


Parsippany, New Jersey-based B&G Foods has introduced a Snickers Shakers Seasoning Blend. The release of the seasoning blend comes on the heels of B&G Foods’ seasoning category partnership with Mars for Twix Shakers Seasoning Blend. 

“We’re pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time,” said Jordan Greenberg, president of spices and seasonings and EVP of B&G Foods. “With the introduction of Snickers Shakers Seasoning Blend, everyone can now shake the Snickers taste they love onto their favorite snacks and treats.”

Snickers Shakers Seasoning Blend combines chocolate, peanut and caramel flavors to recreate the taste of a Snickers bar. The seasoning blend can be added to foods and drinks, including ice cream, cookies, milkshakes, cookies and yogurt to enhance the flavor profile.

“At Mars, we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” said Michelle Deignan, senior brand director, Mars Wrigley.

“We’re pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way with Snickers Shakers Seasoning Blend.”

The seasoning is rolling onto shelves nationwide this month. For more information about Snickers Shakers Seasoning Blend, including recipe inspirations, visit bgfoods.com.

B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the U.S., Canada and Puerto Rico. B&G Foods’ portfolio consists of more than 50 brands, including Back to Nature, B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria.

For more snack news from The Shelby Report, click here.

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

Learn More From Vericast

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap