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B&G Foods Launches Snickers Seasoning Blend


Parsippany, New Jersey-based B&G Foods has introduced a Snickers Shakers Seasoning Blend. The release of the seasoning blend comes on the heels of B&G Foods’ seasoning category partnership with Mars for Twix Shakers Seasoning Blend. 

“We’re pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time,” said Jordan Greenberg, president of spices and seasonings and EVP of B&G Foods. “With the introduction of Snickers Shakers Seasoning Blend, everyone can now shake the Snickers taste they love onto their favorite snacks and treats.”

Snickers Shakers Seasoning Blend combines chocolate, peanut and caramel flavors to recreate the taste of a Snickers bar. The seasoning blend can be added to foods and drinks, including ice cream, cookies, milkshakes, cookies and yogurt to enhance the flavor profile.

“At Mars, we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” said Michelle Deignan, senior brand director, Mars Wrigley.

“We’re pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way with Snickers Shakers Seasoning Blend.”

The seasoning is rolling onto shelves nationwide this month. For more information about Snickers Shakers Seasoning Blend, including recipe inspirations, visit bgfoods.com.

B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the U.S., Canada and Puerto Rico. B&G Foods’ portfolio consists of more than 50 brands, including Back to Nature, B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria.

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