Coke Florida has announced the promotion of Scott McLaughlin and Sally Forsyth to VP positions, effective Aug. 1.
McLaughlin moves from South Florida territory director to VP, planning – commercial operations where he will provide leadership and oversight for the planning of all commercial operations. This includes leading the company’s forecasting activities, enabling the execution of segmented service models and allocating resources to optimize commercial outcomes.
McLaughlin began his Coke Florida career in 2015 and has more than 28 years of experience in the Coca-Cola system.
Previously serving as VP, enterprise planning and analytics, Forsyth began her Coke Florida career in 2015 and has more than 30 years in the Coca-Cola system, developing extensive experience forecasting business needs and conducting financial analysis and strategic planning.
Transitioning into the role of VP, strategic integration and analytics, Forsyth will retain responsibilities for revenue growth management and decision support. Through collaboration across various functions, her work will advance the development and implementation of its integrated pricing, service and beverage segmentation and smart equipment commercialization programs.
“Both Sally and Scott have been key leaders in the growth and capability development of Coke Florida to date,” said Thomas Benford, president and COO. “With these moves, we will allow them to have greater focus and influence on the activities that will enable our continued growth to meet the increasing demands of Florida’s rapidly evolving marketplace.”
Coca-Cola Beverages Florida is a family-owned Coca-Cola bottler. Coke Florida has an exclusive sales and distribution territory that covers more than 21 million consumers across 47 Florida counties and includes the metropolitan markets of Jacksonville, Miami, Orlando, and Tampa. Coke Florida markets, sells, manufactures, distributes and merchandises more than 600 products of The Coca-Cola Company and other partner companies. The company is the third largest privately held and the sixth largest Coca-Cola bottler in the U.S.
To learn more, visit cocacolaflorida.com.