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General Mills Brings Back Monster Cereals In Kaws-Designed Boxes

General Mills

Minneapolis-based General Mills has brought back its Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster Cereals with the limited-edition release of four Kaws-designed boxes.

Inspired by classic horror film characters, the Monster Cereals have returned, partnering with American artist Kaws, who was inspired by the vintage styling of the original boxes. He designed new packaging and corresponding collectible cereal prizes of each character, which are available as a set of four through a sweepstakes.

“It’s been a thrill to collaborate with General Mills and Monster Cereals,” Kaws said. “I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.”

This year’s Monster debut is also marked by the return of Frute Brute, which joins the other monsters on shelves with its first appearance since 2013, as well as other surprises to come later this fall. Frute Brute is known for its “howlin’-good taste of fruit” and is considered by many collectors to be the most sought-after vintage cereal, in part due to its appearances across various blockbuster movies in the 1990s.

“Our Monster Cereals are some of our most iconic, and while we know fans are always excited to see them, we want to be sure that we’re able to offer something new and different with each release,” said Mindy Murray, senior marketing communications manager at General Mills.

“KAWS’s love for these characters made him the perfect partner to bring them to life and offer multiple ways to celebrate this season. We can’t wait for fans to find each box and experience the latest versions for themselves.”

Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster Cereals boxes are available at retailers nationwide. Each Monster Cereals box comes with a unique code on the back that fans can enter on kawsmonsters.com for a chance to win a set of Kaws-designed collectible prizes.

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