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Capri Sun Cuts Sugar By 40% Across Drink Portfolio

Capri Sun

Chicago-based Capri Sun has announced the new launch of its juice drink pouches with an average of 40 percent less sugar than the current product.

Each single serving will now have on average, 8g of total sugars and 5g of added sugars. All flavors will hit retailer shelves in August in new packaging highlighting the reduction.

The Kraft Heinz Company, which licenses the Capri Sun brand in the U.S., Canada and Puerto Rico, spent several years working on the reformulation to achieve a decrease in sugar while maintaining the same taste that earned Capri Sun the title of kids’ No. 1 favorite juice drink.

The company states that the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry. The move was driven by parents’ ever-increasing focus to reduce their kids’ sugar intake.

“Sugar, especially in the beverage category, is a major pain point for parents,” said Erica Watkins, associate brand director for the Capri Sun brand at Kraft Heinz.

“As a category leader and kids No. 1 favorite juice drink, it was critical that the renovation meet our brand’s size and scale without compromising either our iconic taste or our commitment to using all natural ingredients.”

This is the largest renovation of Capri Sun that Kraft Heinz has implemented in its history. It also marks a major milestone for Kraft Heinz in its journey to innovate across its portfolio and achieve one of its key ESG goals.

For more information on the reformulation and nutrition facts, visit caprisun.com.

For more beverage news from The Shelby Report, click here.

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