Walmart has entered into an agreement to acquire Vibe.co, a self‑serve connected TV (CTV) advertising platform designed to simplify advertising for small and mid‑sized businesses (SMB) and mid‑market brands. The acquisition advances Walmart’s strategy to build more accessible, full‑funnel advertising solutions through Walmart Connect, its commerce media business. By combining Vibe.co’s self‑serve CTV platform with Walmart’s commerce audiences, […]
Category: Online Grocery Technology
Federal Judge Strikes Down SNAP Food Restriction Waivers In 5 States
A federal judge vacated USDA approval of SNAP food restriction waivers in Colorado, Iowa, Nebraska, Tennessee and West Virginia, halting the pilot programs.
Albertsons Media Collective Brings Sponsored Products To AI-Powered Search
Albertsons Media Collective has begun a new integration with Criteo, the global commerce intelligence platform, that brings sponsored product discovery into Albertsons Cos.’ AI-powered conversational search. The integration enables brands to connect with shoppers as they plan meals, discover products and build baskets. Through Criteo, eligible sponsored products can appear within AI-powered conversational search product […]
Instacart Debuts Shoppable Video Feed For Advertisers
The experience allows customers to scroll, discover and shop meal ideas with a simple add‑to‑cart functionality.
Local Express Hires Webb As VP, Marketing To Drive AI Platform Growth
Local Express, a SaaS platform that helps power unified omnichannel e‑commerce for grocery and food retailers, has named Ryan Webb as VP of marketing, effective immediately. Webb reports to CEO Bagrat Safarian and will lead brand and product marketing, demand generation, and go‑to‑market strategy. “Ryan understands how to turn a sophisticated platform into simple compelling […]
Albertsons, P&G Debut Branded Entertainment Series ‘Rico’s Tacos’
Albertsons Media Collective has unveiled a new branded entertainment model: episodic, scripted branded entertainment co‑created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Procter & Gamble is the strategic co‑development partner for the inaugural work, a Minivela drama titled Rico’s Tacos, launching June 23. “The brands that will win are the ones […]
H-E-B’s Favor Delivery App Adds Five Restaurant Brands
Favor, the Texas‑based on‑demand delivery platform that is part of the H-E-B family of brands, has signed on to deliver food to customers from GoTo Foods restaurant brands including Auntie Anne’s, Cinnabon, Jamba, McAlister’s Deli and Schlotzsky’s. More than 550 Texas restaurants are part of the rollout that begins this summer. The deal makes GoTo […]
Online Grocery Sustains 20% Growth As Fulfillment Reshapes Market
U.S. online grocery sales have sustained more than 20 percent year‑over‑year growth for six consecutive quarters through the first quarter of 2026, driven by ultra‑fast delivery and sub‑same‑day ship‑to‑home of fresh groceries, according to the ongoing Brick Meets Click Grocery Shopper Survey. Online’s share of total grocery spending has climbed from less than 15 percent […]
