AdAdapted, a shopping list marketing and insights platform for CPG brands, agencies and retailers, has continued its expansion by opening an office in The Lab, a coworking space, at 2420 17th St. in Denver, Colorado.
The new office supports AdAdapted’s growth plans as it continues to bring leading adtech solution offerings to its clients.
AdAdapted has experienced rapid growth in recent years. It was recognized on Deloitte’s 2021 Technology Fast 500 and the Inc. 5000 list for the second consecutive year with 372 percent three-year revenue growth. Additionally, Digiday named AdAdapted the Best Native Advertising Platform in November.
Increases in revenue, client base and employee count coupled with continued investment for growth and a flexible work culture have resulted in its employee base of 75 people spread across the country. In addition to the company’s headquarters in Ann Arbor, Michigan, AdAdapted has opened offices in New York City, Chicago and Bentonville, Arkansas, in 2021.
While AdAdapted still offers flexible work-from-home options, the company strives to provide staff a place to work, meet and socialize in cities with employee clusters, while also keeping them geographically closer to clients.
“Since our founding 10 years ago, company culture has been tremendously important to us,” said Mike Pedersen, co-founder and CEO, AdAdapted.
“When we were six people in a room with a dream, culture was inherent in the team. As the company has grown, we want to continue to give our employees flexibility, but also an opportunity to work side-by-side to continue to build this great company and create value for our clients and partners.”