Home » Safeway Supports COCA With Register Donation Campaign
Corporate Chain Store News Southwest

Safeway Supports COCA With Register Donation Campaign

Safeway logo feast

Colorado-based Safeway locations will support the Colorado Ovarian Cancer Alliance through a checkstand campaign that asks customers if they’d like to donate during the check-out process.

The proceeds from the campaign will help support programs and services provided by COCA to women who receive an ovarian cancer diagnosis. The campaign will also help raise awareness of the disease, which starts in a female’s egg-producing ovaries and is the deadliest gynecologic cancer.

Janette Rohwedder, store manager for the Ken Caryl Safeway, is pleased the company is supporting such an important cause. Rohwedder lost her mother, Elfrieda, to ovarian cancer shortly after she graduated from college. Her mother endured a year of continual medical treatments before losing her battle.

“It’s so important to raise awareness of the symptoms and to encourage women to pay attention to their bodies and see a doctor if something doesn’t feel right,” Rohwedder said. “My mother thought she had the flu or a stomach problem and didn’t push for further testing until it was too late.”

In addition to raising funds for COCA, Rohwedder hopes the Safeway Foundation’s campaign will raise awareness and encourage women to talk more about subtle symptoms they may be experiencing.

According to Kristine Staaf, senior director of public affairs and government relations of Albertsons Safeway Denver division, ovarian cancer is a natural fit for its regional giving campaign, which is designed to impact the lives of employees and customers locally. “Safeway has so many female employees and customers, that it’s important to us to support women’s health campaigns such as ovarian cancer,” Staaf said.

Last year, the company raised $55,097 to support COCA during a three-day checkstand campaign and received such positive feedback from both their employees and the community that they decided to extend the campaign this year. “Hosting the campaign in August allows us to get the conversation started as COCA leads into Ovarian Cancer Awareness month in September,” Staaf said.  

Messages about ovarian cancer are shared nationally during Ovarian Cancer Awareness Month. COCA’s campaign this year is titled as “B.E.A.T. Ovarian Cancer” and will educate the public on the most common symptoms of ovarian cancer – bloating that is persistent, eating less and feeling fuller, abdominal pain and trouble with urination and bowel habits.

A woman who experiences any of the above symptoms that persist for more than two weeks should consult her physician and ask for additional tests to rule out ovarian cancer. There is no screening test for ovarian cancer, which is the deadliest gynecologic cancer, so symptom recognition is important for early diagnosis. 

Add Comment

Click here to post a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Can retailers and suppliers defend against the supply chain catastrophe?

Advantage Group USA provides enlightening answers to questions regarding how the supply chain crisis should be approached.

Learn More From Advantage

Featured Photos

Featured Photo 'Pipeline To A Cure' Cystic Fibrosis Fundraiser
Hyatt Regency Resort
Huntington Beach, California
Share via
Copy link
Powered by Social Snap