The Alkaline Water Company, a Scottsdale, Arizona-based independent alkaline water company, has expanded the distribution of its Alkaline88 3-Liter in a Western U.S. convenience store chain.
“Morning or night, commuters filling up or passing through can now rehydrate with an Alkaline88 3-Liter in 600 more convenience stores in five Western states, including hundreds of locations all throughout California,” said Frank Lazaran, president and CEO.
“This newest c-store client is part of one of the top-ten convenience chains in the country and a leader on the West Coast. This is another huge win for the expansion of our brand in the convenience store channel and for our growing retail footprint.
The 600 locations, which were included in the company’s previously announced 8,400 new stores added since the start of the fiscal year, will begin carrying the product in stores in California, Arizona, Nevada, Washington and Oregon.
“With a very strong production infrastructure in the region…and our direct-store-delivery partners covering much of the rest of the c-store’s footprint, we expect a solid rollout for Alkaline88 3-Liter when it hits shelves and cold vaults in the summer heat of August,” Lazaran said.
“Having all these pieces in place for a large launch with a new premium c-store client is a prime example of how we are optimizing every facet of our company to continue to efficiently expand the Alkaline88 brand.”
Founded in 2012, The Alkaline Water Company and its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. In 2021, The Alkaline Water Company welcomed Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88.
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