Home » Alkaline88 Expands Distribution To Major Convenience Store Chain
Beverages C-Store News West

Alkaline88 Expands Distribution To Major Convenience Store Chain

Alkaline88 Aluminum bottle

The Alkaline Water Company, a Scottsdale, Arizona-based independent alkaline water company, has expanded the distribution of its Alkaline88 3-Liter in a Western U.S. convenience store chain.

“Morning or night, commuters filling up or passing through can now rehydrate with an Alkaline88 3-Liter in 600 more convenience stores in five Western states, including hundreds of locations all throughout California,” said Frank Lazaran, president and CEO.

“This newest c-store client is part of one of the top-ten convenience chains in the country and a leader on the West Coast. This is another huge win for the expansion of our brand in the convenience store channel and for our growing retail footprint.

The 600 locations, which were included in the company’s previously announced 8,400 new stores added since the start of the fiscal year, will begin carrying the product in stores in California, Arizona, Nevada, Washington and Oregon.

“With a very strong production infrastructure in the region…and our direct-store-delivery partners covering much of the rest of the c-store’s footprint, we expect a solid rollout for Alkaline88 3-Liter when it hits shelves and cold vaults in the summer heat of August,” Lazaran said.

“Having all these pieces in place for a large launch with a new premium c-store client is a prime example of how we are optimizing every facet of our company to continue to efficiently expand the Alkaline88 brand.”

Founded in 2012, The Alkaline Water Company and its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. In 2021, The Alkaline Water Company welcomed Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88.

For more beverage news from The Shelby Report, click here.

Are You Meeting Shopper Demands In The Current Climate?

At an interesting time for American retailers, with consumer confidence low and inflation on the rise, David Wagstaff, VP North America, St Pierre Bakery, addresses why the challenges of the current climate present an opportunity for savvy retailers to engage shoppers through quality, consistency, and in-store experiences.

Learn More From St. Pierre

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market talk with Eran Heral at AppCard about why shopper loyalty is so important in this time of inflation.

View Now

Featured Photos

Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
Share via
Copy link
Powered by Social Snap