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IRI Thought Leaders To Participate In Upcoming Virtual Events, Webinars

IRI growth

IRI has announced new thought leadership for the upcoming weeks in its latest version of Next Week Now, a compilation of insights-rich activities, announcements and events.

Upcoming IRI thought leadership activity includes:

  • Aug. 9 – Prepared Foods’ Spirit of Innovation Awards
    • The program has honored food and beverage product development teams since 2003. During this year’s award program and integrated innovation experience, IRI’s Lisa Maas will moderate a panel discussion on the State of Food and Beverage Innovation to explore trends and technologies driving new product innovation. The panel kicks off at 11 a.m. EDT, and panelists include Campbell Soup company’s Inri Mouchette and Mattson’s Barbara Stuckey.
    • Register for the webinar here.
  • Aug. 11 – Adweek Webinar: Reach Streaming Consumers for Holiday Campaign Success
    • Today’s consumer is digital – whether watching connected TV, streaming audio or shopping online. With digital channels booming, retailers have more data-driven paths to reach connected consumers with relevant and seamless interactions. In this webinar on Best Practices for Retailers, viewers can hear from industry experts including IRI’s Mike Ellgass and Simulmedia’s Carly McConnell. They will discuss what retailers need to check off their list to enable precise personalization for holiday targeting success.
    • Register for the webinar here.

IRI unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into a cloud-based technology platform, IRI helps guide its more than 5,000 clients capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

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After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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