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Elmhurst 1925 Brings Back Seasonal Beverage Offerings


Elma, New York-based Elmhurst 1925 has brought back two of its seasonal offerings: Pumpkin Spice Oat Creamer and OatNog. Pumpkin Spice is available, while best-selling OatNog will return in November.

These limited-time oat beverages will be joined alongside the brand’s other products, such as Oat Creamer line of Unsweetened, Hazelnut, French Vanilla, Chai Spice and Caramel Macchiato. The Pumpkin Spice Oat Creamer offers a vegan option, while OatNog can be enjoyed as a beverage on its own or frothed into coffee, hot chocolate or alcohol.

“We received an overwhelmingly positive response to our seasonal offerings last year, particularly OatNog,” said Heba Mahmoud, senior director of brand marketing at Elmhurst.

“Our plant-based OatNog was a clear hit with consumers, and the magnitude of response to these seasonal beverages have shown us that more consumers than ever are looking for a clean label paired with a delicious taste. Building on the success of last year, we’re bringing back these fan-favorites to make an even bigger splash this winter.”

Elmhurst’s OatNog and Pumpkin Spice Oat Creamer feature six ingredients, zero artificial flavors and are certified vegan, gluten-free, non-GMO project verified, dairy-free and OU Kosher.

These seasonal launches use a HydroRelease method. Using water, the process separates the components of a nut, grain or seed before reassembling them as a beverage-ready emulsion, maintaining the nutrition of the source ingredient without added gums or emulsifiers. The zero-waste process upcycles any waste into renewable energy and is powered by 100 percent renewable Hydroelectric Power to drive sustainability.

Elmhurst’s plant-based products can be purchased in natural and traditional grocers nationwide, including Sprouts, Wegmans, Publix, Kroger, Ralph’s, King Soopers, Fred Meyer, Fry’s, Smith’s Food & Drug, Roundy’s, Bristol Farms, Gelson’s, Fairway and Shaws. The products can also be found online at Elmhurst1925.com.

For more beverage news from The Shelby Report, click here.

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