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Coke Florida Announces Territory Leadership Changes

From left to right: Rodney Ford, Jack Palmorn and April King

Tampa, Florida-based Coca-Cola Beverages Florida has announced several leadership changes in its Florida territories.

Coke Florida, the local Coca-Cola bottler, operates a 47-county footprint across the state through a territory operating model. It includes 18 territories that serve more than 21 million consumers from Jacksonville to the Keys.

“Coke Florida is here to be the customer’s best partner. We are equally committed to be a great place to work and to be active in the communities we serve. These territory leaders are critical to our ability to do that,” said Jeff Ortmeier, VP of field franchise operations.

Rodney Ford has been promoted to territory director, South region. Ford previously held the position of territory general manager, Fort Myers. In his new role, he will provide commercial leadership and support for the company’s south region, which includes the Fort Myers, Keys, Miami-Dade, Palm Beach, Sarasota and St. Petersburg territories.

Ford has more than 30 years of experience in the Coca-Cola system, joining Coke Florida in 2015. He held several roles in the sales organization and was the Fort Myers distribution center manager before being promoted to become the territory general manager in 2018. His impact extends beyond Coke Florida, as he serves on the boards of the Boys and Girls Clubs of Lee County, Keep Lee County Beautiful and Greater Fort Myers Chamber of Commerce.

Jack Palmorn has been named territory general manager, Fort Myers. In his 17-year career, he continued to advance within the sales and distribution organization becoming the territory general manager for the Daytona territory in 2018. He expanded his role in 2020, adding the Brevard territory to his scope of responsibility.

Palmorn works with the Board of the Boys and Girls Club of Volusia/Flagler counties and with the Chamber of Commerce of Daytona Beach. As the Fort Myers territory general manager, he will be responsible for one of the fastest growing areas in the state serving an array of consumers.

April King, territory general manager, Fort Pierce, will expand her responsibilities to include the Brevard territory. She joined the Coca-Cola system in 2009, and has held positions of increasing responsibility, becoming the territory general manager in 2018. King sits on the boards of United Way, St. Lucie and Okeechobee County and the PACE Center for Girls, Treasure Coast.

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