Grand Rapids, Michigan-based Meijer has launched its new line of restaurant-style, single-serve Crafted Market by Meijer heat-and-eat meals, available in the deli section of all stores.
“We have a long history of centering convenience and quality in our deli experience for our customers, so expanding our ready-to-heat options just makes sense,” said Marlys Roberts, merchandising director of deli and bakery.
Customers looking for a quick meal solution can find 12 varieties of meals in the deli grab-and-go section of their local Meijer. The retailer expects 40 percent of its Crafted Market meals to be consumed the same day they’re purchased.
“We know that sometimes doing your grocery shopping can work up an appetite, so we’re pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes,” said Salwan Yaqo, deli buyer.
The new ready-to-heat options come in two lines – Crafted Market by Meijer and Crafted Market Signature by Meijer. The line offers blackened chicken mac & cheese, teriyaki chicken and meatloaf and mash. The signature line offers more meal options assembled in-store like chicken enchiladas, pesto grilled chicken with lemon thyme orzo and chicken asada. Each meal heats in five minutes or less.
A privately-owned and family-operated company since 1934, Meijer operates 262 supercenters and grocery stores throughout Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin. The grocer has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics.
To see the full range of Crafted by Meijer meals available, visit meijer.com.