Arlington, Virginia-based March of Dimes has partnered with Publix to raise more than $6.1 million during its annual point of sale campaign to support the nonprofit.
With this donation, the grocer remains March of Dimes’ top corporate sponsor for the seventh consecutive year and brings the grocer’s contribution to the organization to more than $95 million over the past 28 years.
“Spanning nearly three decades, our relationship with Publix has become critical to the success of March of Dimes’ ongoing efforts to tackle the nation’s maternal and infant health crisis,” said Stacey D. Stewart, president and CEO of March of Dimes. “Publix’s campaign helps raise the funds and awareness needed to improve birth outcomes and access to care, and helps us ensure every family has the best possible start.”
Publix, based in Lakeland, Florida, with more than 1,303 stores and 230,000 employees across seven states has worked alongside the March of Dimes to empower families with the knowledge and tools they need for healthier pregnancies and babies.
In addition to the in-store campaign, which raises funds one dollar at a time, thousands of Publix employees participated in local March for Babies events this spring.
“Our long-standing support of March of Dimes is only possible because of our generous customers and passionate associates,” said Dwaine Stevens, director of community relations, Publix. “It’s through their giving spirit we’re able to make a positive impact in the lives of moms and babies year after year. We’re proud to help find a way for us to do good, together and make a difference in our communities.”
The dollars donated by Publix’s customers and employees impact the nonprofit’s mission to improve the health of all moms and babies. Across the country, the funds raised help more than 50,000 families each year through March of Dimes’ NICU Initiatives, including the NICU Family Support program, the My NICU Baby and Mi Bebe en la NICU apps.
Publix’s support is also fueling new March of Dimes initiatives, like providing training and education to more than 35,000 health care professionals and supplying critical information and medical supplies for NICU families and families of frontline workers.