Jacksonville, Florida-based Southeastern Grocers is launching a community donation program benefiting the American Red Cross to raise funds in preparation of peak hurricane season. Customers can help the nonprofit by donating $1, $5 or by rounding up their grocery bill through Sept. 27.
According to the National Hurricane Center, August through October is considered the most active months of hurricane season with the peak approaching on Sept. 10. Money donated through Southeastern Grocers’ community donation program will help support Red Cross Disaster Relief, which provides aid to those affected by disasters across the country.
“As a grocer serving five coastal states in the Southeast, our communities have weathered many storms and we know firsthand the devastation that hurricanes leave in their wake,” said Raymond Rhee, chief people officer.
“Storm recovery takes a village, and a big part of that village is the Red Cross. It’s vital we ensure our relief organizations are well equipped when disaster strikes because it can mean the difference between life and death. Every dollar donated at our registers will go toward American Red Cross Disaster Relief to support communities in their greatest times of need.”
Southeastern Grocers has a long-standing partnership with the Red Cross, a national nonprofit whose mission is preventing and alleviating human suffering in the face of emergencies through the power of volunteers and the generosity of donors. SEG, together with the SEG Gives Foundation, donated more than $815,000 to aid and support disaster relief efforts.
Donations to Red Cross Disaster Relief enable the organization to prepare for, respond to and help people recover from disasters. Customers can donate in their local stores through Sept. 27 to support communities and the nonprofit’s mission.
For more information, visit segrocers.com.