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H-E-B’s Helping Heroes Initiative Honors First Responders In Texas


Last updated on September 8th, 2023 at 12:18 pm

As part of its 18th Annual Helping Heroes initiative, thousands of Plano, Texas-based H-E-B employees honored and celebrated first responders across the state for their service.


Helping Heroes is a companywide initiative that reinforces H-E-B’s commitment to emergency personnel and allows H-E-B employees to give back and engage in a day of service at fire, law enforcement and EMS stations in Texas.

This year, more than 340 H-E-B stores and work locations adopted 960 fire, law enforcement and EMS stations. On the days leading up to and on Sept. 11, nearly 3,000 employees delivered meals and volunteered to help spruce up stations, rake leaves and wash the fire engines. Additionally, H-E-B provided stations with H-E-B Meal Simple meals, snacks, pantry items and other gifts for emergency personnel. 

In San Antonio, H-E-B employees presented a $20,000 gift to the San Antonio Fire Department to benefit its Hero Like Her initiative, summer camps that mentor young women and girls for careers as first responders. The gift was presented during a drive-thru meal distribution at the Alamodome in San Antonio, where dozens of employees served plates of barbecue to fire fighters. 

H-E-BThis initiative recognizes Sept. 11 as a National Day of Service and Remembrance, paying tribute to those who lost their lives during the World Trade Center and Pentagon attacks.

“For 18 years, Helping Heroes has allowed us to show unwavering support for the service and sacrifice our first responders show for Texas every day,” said Winell Herron, group VP of public affairs, diversity and environmental affairs. “We are inspired by the commitment of these brave Texans, who show the courage and heart needed to support our communities every day.”

Each year, H-E-B donates more than $500,000 to first responder initiatives throughout the state.  

For more information, visit heb.com.

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