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Wright Brand Commemorates 100th Anniversary With Festival


To mark its 100th anniversary, Wright Brand will hold a one-day bacon festival on Sept. 16 in Vernon, Texas, during which the city will be officially renamed Bacon City, USA, for the weekend.

The Bacon City, USA festival will commemorate 100 years since Roy Wright and Fay Eggleston created a thicker slice of bacon. From the inception of Wright Brand Bacon in the back of their family’s small grocery store, the Vernon community has supported the brand every step of the way.

“As we celebrate 100 years of Wright Brand, it was important for us as a business to go back to our roots where we were founded and maintain a critical presence in Vernon, Texas,” said Cal Tharp, senior brand manager for Wright Brand. “We’re excited to recognize our founding community as Bacon City, USA and we look forward to celebrating with our neighbors during the event.”

Wright Brand will kick off the celebration in partnership with local businesses by introducing a variety of bacon-centric offerings in stores along the newly named main street, The Bacon Strip.

These small businesses will offer patrons experiences like the bacon manicure at KCM Nails, a Kevin Bacon Film Festival at Vernon Plaza Movie Theater, bacon bourbon barbeque sauce from LMW Grilling, bacon dog treats from Ducky’s Doggie Delights and a bacon souvenir shop at CMC Décor. 

For a complete list of events, visit BaconCityUSA.com.

“My relatives would be so thrilled that Wright brand continues to produce the outstanding bacon that customers love,” said Dan Wright, a member of the Wright family.

“We would not have made this 100th year anniversary if it had not been for the dedicated effort from all of the current and past Wright team members over these many years and the community of Vernon – they made it possible and they deserve the credit and thanks from all of us.”

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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