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Alkaline88 Launches 2-Liter Shaq Paq Throughout Texas


Scottsdale, Arizona-based The Alkaline Water Company has announced that the Alkaline88 “Shaq Paq” will be available in 170 H-E-B stores in Texas.

“We’re very pleased to be adding another Alkaline88 SKU, the ‘Shaq Paq,’ to H-E-B shelves,” said Frank Lazaran, president and CEO of The Alkaline Water Company. “H-E-B customers in Texas will be able to enjoy Alkaline88 in a conveniently sized 2-liter bottle. This is the perfect synergy of a great product with a great brand ambassador and a great supermarket.”

H-E-B is a privately-owned retailer with more than 420 stores in Texas and Mexico and $34 billion in annual sales. It has served its shoppers and communities for more than 117 years. Multiple Alkaline88 products are already available in H-E-B stores across Texas including the 1-gallon and 3-liter Alkaline88 Aluminum.

The Alkaline88 “Shaq Paq” was created last year as Alkaline88’s first product collaboration with its celebrity brand ambassador Shaquille O’Neal. It is a 6-pack of 2-liter bottles. The “Shaq Paq” will be available in 170 H-E-B stores beginning later this month. It is currently available in Walmart and Sam’s Club locations, as well as on Alkaline’s website.

“SKU expansion within retailers like H-E-B is just one of the ways that Alkaline88 is continuing to expand as a brand,” Lazaran said. “As our sales team also continues to bring on new clients, we’re proud to offer more Alkaline88 in more stores across the country than ever before.”

Founded in 2012, The Alkaline Water Company is an alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its proprietary electrolysis process, Alkaline88 delivers 8.8 pH alkaline drinking water with trace minerals and electrolytes.

To purchase The Alkaline Water Company’s Shaq Pak, click here.

For more packaging news from The Shelby Report, click here.

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