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Snack Brands Unite To Release Variety Multipack


Building on the relationship previously announced in 2021, Keebler and Mother’s have teamed up with Hanover, Pennsylvania-based Utz Brands to create grab-and-go variety multipacks. With a growing demand for snack food variety offerings, this partnership aligns category leaders with their iconic brand portfolios to gain larger retail reach.

“This partnership brings two sweet and salty snacking powerhouses together to deliver the best of both worlds,” said Fabio Caldera, SVP of marketing for cookies, cones and crusts, Keebler Company.

“This innovative partnership gets our beloved snacks into the hands of more consumers, bringing something exciting to existing customers while also creating new fans of all three brands.”

Available in retailers across the U.S., the combined Keebler, Mother’s and Utz variety multipacks can be found in 12-, 20- and 30-count offerings. There’s also a 40-count available online through Amazon.

Variety multipacks come with individual packages, including Keebler Fudge Stripes Minis, Keebler Chips Deluxe Minis, Mother’s Circus Animal Cookies, Utz Oven Baked Mini Specials Pretzels, Utz White Cheddar Cheese Popcorn and Utz Mini Cheese Balls.

“With the growing demand for snack food variety offerings, the Keebler, Mother’s and Utz partnership is well-positioned to leverage household favorite brands in an easy-to-carry, easy-to-store, variety multipack. With this winning combination of brands, there’s an indulgent snack for everyone in the family,” said Bill Blubaugh, SVP of marketing and communications, Utz Brands.

For additional information, visit Keebler.comMothersCookies.com and UtzSnacks.com

To read more packaging news from The Shelby Report, click here

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