This fall marks the one-year anniversary for Springfield, Massachusetts-based Big Y’s myPicks Online Ordering, the grocer’s e-commerce platform.
In recent years, Big Y has seen an explosion of online ordering and an increased customer demand. These factors led Big Y to enter the e-commerce realm by launching the platform.
“We understand just how busy people are these days and want to make sure we are offering our customers another option for shopping,” said Christian D’Amour, director of e-commerce at Big Y Foods.
According to D’Amour, the retailer is continuing to gather valuable feedback from customers and is working hard to develop new ways to improve the customer’s online experience.
Recently, myPicks launched an upgraded website with improved functionality for services like home delivery powered by Instacart and the ability to accept payments via EBT and SNAP benefits. It has expanded pick up windows to include same day order and pick-up, and continue to expand their offerings of fresh and local products.
“We continue to listen and learn and are excited to be able to offer in the near future some of the enhancement our customers have been asking for,” D’Amour said.
When asked about myPicks greatest success in its first year, D’Amour replied, “Knowing that in a small part we are helping to make our customers’ busy lives a little easier.”
Big Y offers myPicks in 11 Big Y locations – Wilbraham, Ludlow, Longmeadow, East Longmeadow, Springfield, Chicopee, Westfield (East Silver Street), Westfield Shops (East Main Street), West Springfield, Big Y at Fresh Acres and South Hadley.
Big Y Foods operates locations throughout Massachusetts and Connecticut, including supermarkets, Table & Vine Fine Wines and Liquors and Big Y Express gas and convenience locations with more than 10,000 employees. Big Y has been recognized by Forbes as a Best-in-State Employer in Massachusetts and Connecticut, as well as 2018 Employer of Choice by the Employers Association of the Northeast.
For more information, visit bigy.com.
