Purchase, New York-based Manzanita Sol is beginning Día de los Muertos celebrations with the launch of its Celebrar y Recordar campaign – an ode to remembering and honoring loved ones – featuring limited-edition packaging and $25,000 in grocery giveaways.
As consumers prepare traditional recipes and ofrendas for Día de los Muertos, Manzanita Sol wants to help fans with $100 gift cards across five major cities. Consumers who seek out and share photos of the limited-edition bottles of Manzanita Sol, Pepsi Real Sugar or Crush available at select retailers can enter to win one of 250 gift cards to support their festivities.
“Manzanita Sol represents a taste of home for so many and this year, we wanted to support fans’ Día de los Muertos celebrations with our limited-edition packaging spotlighting the culture and significance of this iconic holiday,” said Esperanza Teasdale, multicultural VP and general manager, PepsiCo.
“Día de los Muertos is all about traditions and by covering groceries for our fans, we want to make it even easier for them to make their favorite family recipes for the day.”
The brand tapped Mexican artist Totoi Semerena to design the limited-edition packaging for Manzanita Sol, Pepsi Real Sugar and Crush. The Yucatán-born illustrator captured the holiday with three new designs featuring celebrated Día de los Muertos icons including Xoloitzcuintli, revered as the spirit guide to the kingdom of the dead; La Catrina, one of the strongest and most recognizable symbols representing the relationship Mexicans have with death; and La Calavera, or skeleton, a playful symbol of life after death.
Consumers in Chicago, Los Angeles, Phoenix, Houston and Dallas have until Nov. 3 to enter the contest by posting a photo of a limited-edition Manzanita Sol, Pepsi Real Sugar or Crush on Twitter with #ManzanitaSol #Sweepstakes and by tagging @ManzanitaSolUS, or by submitting their photo through ManzanitaSolDDLM.Fooji.com, to win a $100 gift card to a local grocery retailer.
Participating retailers based on city, include:
- Los Angeles – El Super and Superior;
- Chicago – Cermak Fresh;
- Phoenix – Fry’s; and
- Houston/Dallas – H-E-B.
The limited-edition packaging is available at select stores in 20 ounce, 2 liter bottles and 12 pack 12 ounce cans across Manzanita Sol, Pepsi Real Sugar and Crush Orange, Grapefruit and Strawberry products.