Last updated on October 3rd, 2022 at 06:29 pm
The National Frozen & Refrigerated Foods Association has announced the winners of the Golden Penguin Awards for its June Dairy Month and Summer Favorites Ice Cream & Novelties promotions.
NFRA promotions help the industry drive traffic in the frozen food and dairy aisles and increase sales for many categories and brands. In recognition of those efforts, NFRA has awarded 22 gold awards and 16 silver awards for June Dairy Month and 30 gold awards and 31 silver awards for Summer Favorites Ice Cream & Novelties.
The Golden Penguin Awards provide an opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The gold winners will be honored during the NFRA Convention held on Oct. 15-18 in Orlando, Florida.
In addition, the highest scoring entry in each of the overall marketing campaign subcategories will be revealed as top marketers during the Oct. 18 awards luncheon at the convention.
NFRA’s Golden Penguin Awards program features 10 categories that reflect today’s marketing practices, including: in-store display, in-store event, community involvement, social media campaign, private brand campaign and overall marketing campaign with subcategories for retailer, wholesaler, manufacturer, sales agent and local association.
Retailers, wholesalers, manufacturers, sales agents and associations of any size could enter any category applicable to their business. Entries were judged on merit, taking into consideration organization size and/or program budget. Companies can also participate in the Golden Penguin competition for March Frozen Food Month.
NFRA is a nonprofit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pennsylvania, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
To read the complete list of recipients, click here.
For more dairy news from The Shelby Report, click here.