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The Fresh Market Surpasses 1M Loyalty Club Members

The Fresh Market logo

Greensboro, North Carolina-based The Fresh Market is celebrating its rewards program reaching more than one million members. The Ultimate Loyalty Experience launched in March and last week marked reaching the milestone in less than seven months. 

The company researched best in class loyalty programs and tailored the Ultimate Loyalty Experience to meet the needs of its guests. The program evolved to meet the current economic conditions, offering a free slice of birthday cake for members’ birthdays and frequent shopper clubs.

In celebration, The Fresh Market will randomly select one ULX member in each of its 160 stores to receive a $25 reward during October.

On average, members of the Ultimate Loyalty Experience can save up to $50 each week by purchasing specially priced premium products that are “member only prices.” As example, ULX members have received an additional $1-2 savings on premium meats and seafoods, along with special pricing on other fresh food and pantry items.

“The Ultimate Loyalty Experience allows our guests to make special occasions truly memorable by offering the quality that they know and trust from The Fresh Market at members-only pricing,” said Jeff Snyder, director of loyalty at The Fresh Market.

“That’s in addition to several surprise and delight elements of the program that engage our guests. The best part? It’s free to be a member.”

The Fresh Market is planning a major fundraiser for Black Friday involving its Ultimate Loyalty Members entitled “Members Helping Members” in partnership with Feeding America. More details will be announced on Nov. 1. Customers can register for the Ultimate Loyalty Experience online or in store.

To learn more about The Fresh Market’s rewards program presented by The Shelby Report, click here.

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