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Hormel Foods Appoints Aakre As SVP Of Brand Fuel

Aakre Hormel
Scott Aakre

Austin, Minnesota-based Hormel Foods Corporation has appointed Scott Aakre as SVP of brand fuel.

Aakre’s appointment follows the company’s announcement of an operating model evolution that includes a new retail segment, powered by a brand fuel center of excellence. Brand Fuel will be the hub for innovation, consumer and shopper insights, brand diagnostics and supporting technology to enable connections with consumers.

This center will also house the Digital Experience Group, the e-commerce and digital content team that supports the company’s brands and businesses in the virtual marketplace.

“[Hormel’s] iconic and industry-leading brands will continue to require a strategic focus and investment,” said Jim Snee, board chairman, president and CEO.

“Scott is an incredibly talented leader who understands the importance of our brands and products and how they meet the needs of today’s, and tomorrow’s, consumers. Scott’s experience gained over the past 30 years with Hormel Foods will be invaluable as we continue to support our portfolio of brands to ensure their relevance for decades to come.”

Under Aakre’s leadership, Hormel Foods has received several awards and accolades for its efforts including industry, consumer and media awards for new product innovation.

Aakre joined Hormel Foods in 1990 and held a variety of management positions for the company before being named group product manager of grocery products in 2003 and director of marketing for grocery products later that year. In 2005, he was promoted to VP of marketing for grocery products. He assumed his current position as VP of corporate innovation and new product development in 2011.

Hormel Foods Corporation is a global branded food company with more than $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters, SKIPPY, SPAM, Hormel Natural Choice, Applegate, Justin’s, WHOLLY, Hormel Black Label, Columbus, Jennie-O and more than 30 other brands.

For more information about the company, visit hormelfoods.com.

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Donald E. Stephens Convention Center
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