The Kroger Co. has announced the official opening of its newest customer fulfillment center in Romulus, Michigan. Powered by the Ocado Group, the facility will use advanced robotics technology and creative solutions to redefine the customer experience for customers in the greater Detroit area.
The 135,000-square-foot facility, located on Wahrman Road, will reach customers up to 90 minutes from the site. From temperature-controlled vans and machine learning algorithms that optimize delivery routes, orders are delivered to customers’ doorsteps by Kroger employees.
The new customer fulfillment center will have more than 700 employees as it continues to expand its services throughout southeast Michigan.
“Kroger has served customers in the state of Michigan for more than a century and we are thrilled to bring Kroger Delivery to greater Detroit,” said Bill Bennett, VP and head of e-commerce.
“We are passionate about delivering a fresh, convenient customer shopping experience with zero compromise on quality, selection and affordability…This new offering builds on all the other benefits of shopping Kroger online, including an entirely personalized shopping experience, easy digital coupons, valuable fuel points, and fresh, high-quality products.”
Local shoppers also have access to the newly launched Boost by Kroger annual membership program. For either $59 or $99 per year, Boost provides customers with benefits like unlimited free delivery on orders of $35 or more and two fuel points for every $1 spent on groceries and general merchandise purchases through delivery and pickup. Kroger estimates the membership can save customers more than $1,000 per year on fuel and grocery delivery.
Kroger Delivery centers, powered by Ocado Group have achieved a step up in geographical penetration and in customer satisfaction. Kroger is bringing these benefits to the Greater Detroit Area with the Romulus facility and to more U.S. markets.
“Ocado’s world-leading technology is already powering CFCs with Kroger across six states and supporting Kroger Delivery to bring a world-leading service to multiple new and existing Kroger markets around the country,” said Luke Jensen, CEO of Ocado Solutions.
“Our center in Romulus is already bringing a game-changing online grocery experience to customers in the greater Detroit area, and we look forward to bringing this to Kroger customers from coast to coast across the U.S. as our partnership continues to grow.”
The grocer operates customer fulfillment centers in Monroe, Ohio; Groveland, Florida; Forest Park, Georgia; Pleasant Prairie, Wisconsin; Dallas, Texas; and Romulus, Michigan.
For more information, visit thekrogerco.com.