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Walmart Black Friday To Host Longer Events With Earlier Access

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Bentonville, Arkansas-based Walmart has announced the return of its month-long savings event, “Black Friday Deals for Days.” 

Like the past two years, Walmart will offer Black Friday savings over three events throughout November and cap off a month of deals with Cyber Monday.

The “Black Friday Deals for Days” events will begin online each Monday in November. The retailer is also bringing back its Early Access benefit, giving members the advantage of an extended early access window that begins seven hours before the scheduled start times for all three events online.

“Black Friday has evolved over the years from a single day to an entire season and is without a doubt the most anticipated shopping event of the year. Our customers are counting on us more than ever to help them find the season’s best gifts while delivering incredible savings like only Walmart can,” said Charles Redfield, EVP and CMO.

“That’s why we continue to challenge ourselves to offer an unparalleled Black Friday experience each year, giving customers more of what they love – more opportunities to shop even bigger savings on Walmart’s best assortment of gifts, easily and conveniently, online or in our stores.”

Walmart has made price investments to offer customers bigger savings across its assortment of Black Friday items, with more discounts across electronics, home, toys and apparel. It has prepared for months to ensure a large inventory of in-stock Black Friday deals during November.

Walmart customers who sign up for a paid membership will obtain early access and get the first opportunity online for Black Friday savings.

“We heard how much our Walmart+ members loved being first in line to shop our ‘Deals for Days’ events last year, so this year we’re excited to offer them even more of a head start,” said Chris Cracchiolo, SVP and general manager for Walmart+.

“We’re always looking for ways to make shopping convenient and fun for Walmart+ members, and early access gives them extra time to save more money with a lot less stress – and that’s what Walmart+ is all about.”

Walmart.com and the app will feature a streamlined Black Friday site experience that showcases the best deals in one digital destination. Customers will be able to see real-time pickup and delivery options for Black Friday items.

The retailer is offering thousands more rollbacks this holiday season on items in stores and on Walmart.com.

For more information about its holiday plans, visit walmart.com/holidays.

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