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Takis Blue Heat Awarded As Bases 2022 Breakthrough Innovation


Coppell, Texas-based Takis snacks has been named among the 2022 North American Breakthrough Innovation Award winners for its Takis Blue Heat snack.

NielsenIQ Bases sifted through thousands of product launches across personal care, diet, nutrition and food to identify winners who navigated a constant state of crisis in the consumer packaged goods market.

Launched in 2019, Takis Blue Heat rolled tortilla chips come in 4 and 9.9 ounce packages. In 2014, Takis snacks received the same award for the brand’s Fuego variety.

“Innovation runs in our DNA, and we’re always working to develop game-changing snack offerings to keep our fans on the edge of their seats,” said Sandra Kirkpatrick, marketing director of salty snacks for Barcel USA.

“Being recognized with this prestigious award validates our innovation process and underscores our unwavering commitment to continue developing the boldest flavors possible.”

Bases’ annual list of breakthrough innovations showcases the best of the best in new product launches. In more than a decade, more than 700 products have been awarded globally, highlighting innovation responsible for bringing strategic products to the market. 

For the full list of Bases’ 2022 winners, visit the Breakthrough Innovation website. For more information about Takis Blue Heat and other flavors, visit barcel-usa.com/takis.

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