San Francisco-based Full Harvest has announced the acquisition of FarmersWeb, a farm sales and inventory management SaaS provider.
Adding FarmersWeb’s software capabilities to its technology pipeline, Full Harvest will be able to speed the delivery of advanced features for its produce suppliers and buyers.
“Climate change considerations have become a pressing priority across the agriculture and food industry, especially in regard to on-farm food loss. We understand the need to move as quickly as possible to provide effective solutions to reduce food waste, and acquiring FarmersWeb will help us make our vision of 100 percent full harvests a reality faster,” said Christine Moseley, Full Harvest founder and CEO.
“Adding valuable software features from the FarmersWeb platform to our produce marketplace will help our farms sell their excess produce easier, more rapidly, and more efficiently than ever before.”
Digitizing produce buying and selling through its online marketplace, Full Harvest connects growers with produce buyers to unlock new revenue channels and minimize food waste. As a major milestone in Full Harvest’s mission, the addition of FarmersWeb’s advanced software features, such as inventory and order management as well as payments, will enable growers to bring more produce to market faster.
“Providing farmers with the software capabilities needed to better streamline and manage their business has been our core mission for many years,” said David Ross, co-founder and CEO of FarmersWeb.
“Working with an acquirer who shared that mission was very important to us. Full Harvest is disrupting how surplus and imperfect produce is bought and sold; I am thrilled to know that the hard work we spent creating our software will continue to be part of building a more sustainable supply chain.”
Full Harvest runs a business-to-business online marketplace, connecting farmers with commercial produce buyers to purchase imperfect, surplus produce. The company partners with brands on their efforts to create new sustainable CPG products and supply chains to meet consumer demand for sustainable products.